At Facebook, 2014–2018 · Founding designer, Social GoodArchive · Screens & prototype recording

I was the founding designer on Facebook’s Social Good team, designing fundraising and disaster relief experiences across mobile and desktop.

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The founding prototype

One of my proudest creations: the prototype that helped convince Zuckerberg and Sandberg to invest in the Social Good team and our vision for charitable giving on Facebook.

Three Facebook Fundraisers screens supporting wildlife, emergency food relief, and poverty alleviation

Giving, wherever you are

A shared fundraising experience across desktop and mobile, helping people discover a cause, follow its progress, and contribute to something they care about.

A World Wildlife Fund fundraiser on Facebook, shown on a laptop and phone

Helping people come together and support communities when disaster strikes.

A megaphone for relief

Disaster relief campaigns used the top position in Facebook’s News Feed, known as a “megaphone,” to turn attention into action. For the Nepal earthquake response, the flow connected that call to help with a simple donation experience and a way to invite friends to contribute.

In 2015, the Facebook community raised $15.5 million for International Medical Corps’ Nepal relief efforts. Facebook’s Nepal relief update.

Nepal earthquake relief flow: a News Feed megaphone, donation checkout, and a post inviting friends to donate